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Libey and Pickering on RFM and Beyond


Category: ebooks | Author: ken_uit_9x | Date: 14-01-2018, 02:29

Libey and Pickering on RFM and Beyond

Libey and Pickering on RFM and Beyond by Donald R. Libey, Christopher Pickering
English | 2005 | ISBN: 0976517205 | 493 Pages | PDF | 140.5 MB
Wisdom, analytics and tactics for improving multichannel profitability.

Wisdom, analytics and tactics for improving multichannel profitability. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A 'must read' book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.

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